For any upcoming apple releases, checking the apple press releases is an absolute must. In addition to sending details about upcoming apple releases to distribution services, their website has an entire press release library containing exciting news about the upcoming apple releases. This is the official way to check upcoming apple releases, but many times there are news leaks that wind up on the web. For these, you can check fan sites, such as Mac Rumors. Apple’s utilization of the web for press release distribution is a smart move, as many journalists use the web as their main way to find these releases, which they use as leads for articles. The inevitable buzz around upcoming apple releases is proof that this marketing strategy, of using the Internet to distribute press releases, works.
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