We recently had a chance to sit down with Derek Griffin, managing partner of ProTorqueTools.com, to discuss his business and his background.
Why was it that made you decide to start your own business?
Derek Griffin: We became aware of a market need to provide a better, more intuitive way to serve the torque tool market with a website that delivered a user experience that was specifically designed for the different versions of very similar tools. In a given torque wrench style, there could be a dozen variations and the end user needs to be able to see those differences in tool size, drive size, and torque range easily to make their buying process easier.
We felt that if we delivered this higher level, more professional experience, we would capture market share and be successful with this business. The strategy has been very successful.
Can you describe your business to us?
Derek Griffin: We market and sell professional level tools to end users through our website. We are a tool distribution company and sales organization. We provide an excellent level of customer service to facilitate the tool selection and ordering process.
How was it that you found your niche?
We monitored what products and categories sold the best and evolved our shopping experience and website to continually improve and adjust based on customer interest.
Can you tell us a bit about yourself, your background, education and work history?
Derek Griffin: We combine a technology and business background in our approach to creating an industry leading website for the marketing and sale of all kinds of torque tools. My education was finance and accounting related and that exposure to business management provides valuable insight into how to organize and structure a new business to succeed with limited capital resources. You invest, grow, reinvest and continue that cycle year after year.
Has technology and the internet impacted how you conduct your business?
Derek Griffin: This has been our biggest competitive advantage. My business partner and I are also owners of an ecommerce technology firm, so having that knowledge of how to create a successful online business was critical in every decision we made in developing ProTorqueTools.com into one of the most visited websites for torque products.
Derek Griffin is the managing partner of ProTorqueTools.com, which has been proudly serving its customers for over five years. Those who want to learn more about this company are encouraged to visit online at www.ProTorqueTools.com More research here. Continue reading here.